The Voice smashes through 2.5m barrier

via: www.tvtonight.com.au

It’s official. The Voice is not just a hit. It’s a mega-hit.

Last night it rocketed to 2.54m viewers, more than double anything in its path. In Melbourne it pulled 818,000 viewers, in Sydney 767,000 and in Brissy 475,000.

There would have been few who expected it to rise from its already-huge premiere of 2.17m viewers.

The Voice even blew the season premiere of The Block out of the park. It scored 1.4m viewers and also won its timeslot.

Whether the two Reality shows are bringing a “halo” effect to Nine isn’t yet clear. Nine News(1.27m) and A Current Affair (1.2m) both defeated Seven News and Today Tonight -but Hot Seat had promoted a million dollar question. It never managed to give the money away, but the show pulled 775,000 and surely gave Nine the win it wanted.

Nine pulled a 37.7% share over Seven’s 27.8%. TEN was smothered in the battle, slipping to fourth place on 14.9%.