Network Ten’s fourth season of the successful Masterchef franchise starts tonight, and I wish them the very best. Success in this genre and market is about piquing and maintaining audience interest in cooking, seeing the jeopardy play out for some talented and entertaining contestants, and some amazing locations both at home and abroad. Ultimately the success of both Masterchef and MKR relies on the success of the other, not at its expense or demise.

Back to basics for Masterchef 2012 says Matt Preston
DEBBIE SCHIPP The Sunday Telegraph May 06, 2012
Masterchef is said to be going “back to basics” this year in a response to audiences being frustrated with too much drama and not enough cooking, and the promos have also used many ‘home cooking’ references. Its great to see what is clearly a reaction to the success of MKR, which has always focussed on everyday people cooking at home for friends and family, and not about trying to create the next two hat chef.
So, good luck to the Masterchef production team, the judges, and the contestants. I hope its your most successful year ever.
The Voice - Introducing Seal
The Voice - Introducing Delta
The Voice - Introducing Joel
via: www.tvtonight.com.au
It’s official. The Voice is not just a hit. It’s a mega-hit.
Last night it rocketed to 2.54m viewers, more than double anything in its path. In Melbourne it pulled 818,000 viewers, in Sydney 767,000 and in Brissy 475,000.

There would have been few who expected it to rise from its already-huge premiere of 2.17m viewers.
The Voice even blew the season premiere of The Block out of the park. It scored 1.4m viewers and also won its timeslot.
Whether the two Reality shows are bringing a “halo” effect to Nine isn’t yet clear. Nine News(1.27m) and A Current Affair (1.2m) both defeated Seven News and Today Tonight -but Hot Seat had promoted a million dollar question. It never managed to give the money away, but the show pulled 775,000 and surely gave Nine the win it wanted.
Nine pulled a 37.7% share over Seven’s 27.8%. TEN was smothered in the battle, slipping to fourth place on 14.9%.
via: www.dailytelegraph.com.au
THE Voice has roared into contention as the blockbuster hit of 2012, peaking with finale-like ratings figures for its premiere last night.

The Channel 9 talent series built to a massive national (five-city, plus regional) audience of 4.11 million viewers on debut - trouncing its timeslot rivals and delivering on the multi-million dollar promotional budget thrown at the singing franchise.
With the weight of expectation on the much-touted series threatening to put off fans, and competition from Seven’s stalwart celebrity series, Dancing With The Stars, The Voice producers remained nervous about the show’s chances.
They wasted a worry, with the program dominating its timeslot and all demographics to set the highest rating record for a launch show this year and a staggering 42 per cent share of Sunday night’s audience (averaging 2.184 million 5-city metro, including 655,000 viewers in Sydney).
via tvtonight.com.au
The Logies may have had One Direction but it was the unknown singers in The Voice that won TV’s ratings battle with a whopping 2.17m viewers last night.
Nine’s network share for Sunday night was huge: 42% over Seven’s 23.2% and TEN’s 18.1%.
Nine claims The Voice peaked at 2.93m viewers and Logies peaked at 2.76m.
Don’t forget 6:30pm tonight on Channel 9, The Voice kicks off with a bang!
Blind auditions will show why this isn’t like other talent shows!
Good luck to the Seven Network, Executive Producer Rikkie Proost, of course the hosts Pete and Manu, and the whole team for a win tonight for the MOST POPULAR REALITY TV SERIES Logie award.

MOST POPULAR REALITY PROGRAM
Who will win: My Kitchen Rules stands above the pack because it has become a genuine game-changing ratings juggernaut.
US production company Kinetic Content has bought the format rights to My Kitchen Rules.
The format was a spin-off from My Restaurant Rules, which aired for two seasons.
Following the success of Masterchef, Seven revisited the show by setting them in suburban kitchens. Although it has elements similar to the UK’s Come Dine with Me, it is still considered an original format.
Chris Coelen of Kinetic Content said, “Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules has taken Australia by storm.
“It is a universal format that we believe will be embraced in the U.S.”
The show is yet to land a broadcaster.
Im looking forward to working on another great season of My Kitchen Rules.
New teams, new challenges, and amazing new locations!